About Us
We Are On A Mission
Project 1490 is on a mission to help women discover what they really want in this lifetime, summon the courage to go for it, and provide the support of community along the way.
Our Mission
Summon your courage and get support from strong successful women along the way.
About Our Members
A Community of strong, Worthy, Awesome women
The women of 1490 come from different industries, different backgrounds, and cross different generations, but they share some important qualities.
Up For Anything
We chase growth like it’s the last bus of the night. Comfort zones; shmumfort zones.
Keeping It Real
Forget pretense and posturing. We share new experiences that bring out authenticity all round.
Already Badasses
We're not strangers to showing up and killing it — we just want to do it even more.
Ride or Die
We're actually interested in the success of other women and have each other's backs.
Going Somewhere
Some know the destination exactly, and others are getting clarity; but we're all after something.
We Are The Party
This crowd is a party looking for a place to happen. We know how to let our hair down and have a good time.
"In the few short months that I’ve been a member I already feel super engaged and energized by the interactions, excited to see where that goes!"
Anaid C.
"If you’re not a fan of typical, inauthentic networking; want to meet amazing women and more guidance on your career path; all while connecting in nature — this is a must!"
Lizzie B.
Director, Innovation & AI Strategy
"It's going to be the best medicine for your soul, and you're going to do the best networking of your life."
Jeni S.
Founder, Entrepreneur
"It's unlike anything else I've ever experienced. I'm so grateful and excited to put my thoughts into action! I was surrounded by so many badass women and felt supported and safe."
Alissa R.
Founder/Entrepreneur
"[I got] the feeling of being able to do things I have never done before and with women who were incredibly helpful to one another."
Lisa Z.
a montana story
Founder Story
Founder, Sarah Dale, has been both a C-Suite Executive and mountain adventurer. Project 1490 is a combination of two big chapters of her life where she envisioned a way to empower other women and build a much-needed community.
IT STARTED ON A WHIM
Jersey girl moves to Montana
I was 24 when I moved from New York City to Montana after a solo vacation to Big Sky. Over the next seven years, I was lucky enough to meet people who introduced me to adventures I never thought I'd experience.
Life In Big Sky
Building Badassery
Learning how to brand cattle, hunt with a bow, build a house, and all kinds of mountain sports; I discovered aspects of myself I hadn't known were there. Without realizing it, I was building a confidence and self-reliance that would prove invaluable in my life and career.
I also fell madly in love with nature.
The Idea
A New Adventure
I wanted other women to have similar, transformative experiences without having to move to Big Sky. I started to craft a new venture: I would bring city women out to Montana for "Outward Bound" meets "Oprah" type retreats. They'd have amazing experiences, go beyond themselves, reconnect with nature, and return to their lives with a new sense of who they were and what they were capable of.It was going to be amazing.
But, it wasn't meant to be. I got divorced, moved back to NYC in survival mode, and jumped back into a career in advertising
Fast Forward
Forging My Career
Over the next 20 years in NYC, I had a great career. I rose up the ranks at The Wall Street Journal and ended up as the first female C-level executive at an ad tech company. But this dream from Montana just kept bugging me.
Finally, I put it together that these seemingly opposite sides of my life were actually just the ingredients this 22-year-old idea was waiting for...
and all I had to do was take the leap.
Become Part Of Something Bigger Than Yourself
Become a baddass member today and get access to a community of women just like you. Women who work hard, play harder and kick some serious ass.
Events & Excursions
Touch Grass & Kickass
Get outside and discover your inner badass! Our community of successful and strong women are here to learn, bond and support each other.
SOmething DIfferent
Ride-or-Die
By joining Project 1490, you become part of a unique community of strong women who get outside their comfort zones together to build genuine relationships that fan the flames of their real aspirations.
LFG.
Become A Member
If you read this site and said "Hell, yes!" then this community will be right up your alley. Just join.
Attend an Event
Our "Days of Badassery" events are open to non-members who want to see what this is all about before joining.
Book a Zoom
If you'd like to hear more about what we're building, book a call with our founder, Sarah Dale, to see if 1490 is a fit for you.
FAQs
Got A Question?
Most events in the first year are based in the New York area, but the vision is much wider. Retreats and experiences are already being planned across the United States and internationally — from Montana to Croatia. Wherever the community grows, Project 1490 will follow.
Join today by choosing a membership level and get started right away. You're also invited to check out a Day of Badassery or book a Zoom to find out more.
The Grit Lab is Project 1490's corporate speaking and workshop offering, led by founder Sarah. It brings the Project 1490 ethos into workplace settings — helping teams align better, move faster, and build genuine community at work. If your organisation is looking for something that actually shifts culture rather than just fills a training calendar, this is it.
Not entirely. Membership unlocks the full community, monthly events, and member benefits — but Days of Badassery outdoor events are open to qualifying non-members as a way to experience what Project 1490 is all about before committing to a membership.
The belief is simple: high-achieving women spend so much energy performing at work that they lose touch with other parts of themselves. Project 1490 creates the conditions to rediscover both sides — the grit and the grace, the ambition and the wildness. As the community puts it: part wilderness, part wakeup call.
