1490 Guide Talk: "Be Different, Not Better!"
Be Different, Not Better
Learn the go-to brand strategy for standing out in a crowded market.
You know your work is great.
But if you or your brand sounds like everyone else’s… no one will remember it.
This workshop shows you how to define what makes you different (not just “better”) so you can stand out, get noticed, and build a personal or business brand that actually grows your business.
Inside, you’ll learn:
- Why “better” brands get ignored and different brands get remembered
- How standout brands build their edge (with real-world examples)
- Interactive Exercises to help you uncover your true points of difference
- A fresh take on marketing that doesn’t feel like copying everyone else
This is for you if…
You’re a small biz owner, solopreneur, founder, or building your personal brand:
- Trying to grow in a saturated space
- Unsure if your brand or messaging truly reflect your brilliance
- Struggling to explain what makes you different (even though you are)
What you’ll walk away with:
Language you can use to clearly explain what makes you different
A short list of brand traits and ideas that make you stand out
Thought starters to help you zig where others zag across your brand and marketing
ABOUT CIARA
Ciara Siegel is a Brand and Marketing Strategist and the founder of CJC, a brand consultancy that brings the strategy and frameworks billion-dollar brands rely on to entrepreneurs and small business owners, without the bloated timelines, buzzwords, or 100-page PDFs.
- After 15 years working with global giants like Pampers, Godiva, and TikTok, Ciara now channels that experience into the work she's most passionate about: helping founders and small business owners build brand clarity they can actually use. Messaging that clicks, strategy that works, and a brand that finally feels like them.
Register Now
Members get free and discounted access to all 1490 events.
Free
You will be redirected to the Project 1490 Luma event platform, where you can book your slot and pay securely
Real Women, Real Power
Find Your Tribe
Hundreds of women have used our events to connect with women just like them. Rediscovering yourself doesn't have to be a solo job!
"It's unlike anything else I've ever experienced. I'm so grateful and excited to put my thoughts into action! I was surrounded by so many badass women and felt supported and safe."
Alissa R.
Founder/Entrepreneur
"This was an incredible experience of being able to do things I have never done before and with women who were incredibly helpful to one another."
Lisa Z.
"It's going to be the best medicine for your soul, and you're going to do the best networking of your life."
Jeni S.
Founder, Entrepreneur
"Project 1490 is the cool, bohemian sister of Chief. And the Chief sister is always like, ‘Oh 1490, when will you grow up!?’ But 1490 just smiles and goes back to her chainsaw ice sculpture, because not everyone is meant for Badassery, and that’s okay. To each her own."
Anna G.
Co-Founder
"I love the immediate connection with strong, direct, and supportive women. I’ve been thrilled by how quickly I have been able to connect to the few women I’ve met."
Mary Hope M.
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