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A MONTANA STORY

THE STORY OF PROJECT 1490 BEGAN 20 YEARS AGO ON A MOUNTAIN IN MONTANA

MEET SARAH DALE

Founder, Project 1490

Founder of Project 1490 wrestling a calf

JERSEY GIRL MOVES TO MONTANA

I was 24 when I moved from New York City to Montana after a solo vacation to Big Sky. Over the next seven years, I was lucky enough to meet people who introduced me to adventures I never thought I'd experience.

NO, REALLY

I grew up in Jersey.

No one's Bingo card had me

living in Montana.

Founder of Project 1490 from 80s with prom dress, and very big hairsprayed hair
Found of project 1490 shooting compound bow in field

BUILDING BADASSERY

Learning how to brand cattle, hunt with a bow, build a house, and all kinds of mountain sports; I discovered aspects of myself I hadn't known were there. Without realizing it, I was building a confidence and self-reliance that would prove invaluable in my life and career.

I also fell madly in love with nature.

THE IDEA

I wanted other women to have similar, transformative experiences without having to move to Big Sky. I started to craft a new venture: I would bring city women out to Montana for "Outward Bound" meets "Oprah" type retreats.  They'd have amazing experiences, go beyond themselves, reconnect with nature, and return to their lives with a new sense of who they were and what they were capable of.

It was going to be amazing. But, it wasn't meant to be. I got divorced, moved back to NYC in survival mode, and jumped back into a career in advertising.

Founder of Project 1490 on top of mountain in AK with hands over her head, smiling

FAST FORWARD

Founder of Project 1490 on stage giving a speech after receiving an award

Living back in New York over the next 20 years, I had a great career. I rose up the ranks at The Wall Street Journal to be the VP of Digital & Content and ultimately ended up as the first female C-level executive at an ad tech company as the Chief Revenue Officer. I loved leading teams, building culture, and especially loved supporting the next generation of leaders.

But this dream from Montana just kept bugging me.

Again, I was lucky enough to meet people who got me past all the obstacles, both real and imaginary. Finally, I put it together that these seemingly opposite sides of my life were actually just the ingredients this 22-year-old idea was waiting for.

INTRODUCING PROJECT 1490

Project 1490 is a new membership community for high-performance women from manager to C-level. It's purpose is to nurture all sides of women and accelerate their rise to the top. By providing unique opportunities to go beyond themselves and build resiliency, it is a launchpad for them to reach the full potential they already know is in them. It is a community of ambitious, open-minded, kick-ass women, who are there to support and encourage badassery in themselves and each other—and become the renaissance women they wish to be.

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MEMBERSHIP IS LIMITED

WE RIDE AT DAWN

NOMINATE

If you're a member or have been invited to nominate a female executive for membership, please fill out this nomination form.

APPLY

If you are an executive who identifies as female, from manager to C-level, with a minimum 10 years of corporate experience; please apply for membership here.

BY INVITATION

If you've received an invitation to join Project 1490, please follow this path to complete the steps and join the community.

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