on a mission
Project 1490 is on a mission to help women discover what they really want in this lifetime, summon the courage to go for it, and provide the support of community along the way.
A Little About Our Members
The women of 1490 come from different industries, different backgrounds, and cross different generations, but they share some important qualities.
They are open to new things, they are willing to help other women, and they are not afraid to admit their own struggles.
They are real.
They are wise.
They are successful.
They are brave.
They are vulnerable.
And, they are after something in this life.
They are renaissance women.
A few1490 members at NYC quarterly member dinner 2025.
The Back Story
From Project 1490 Founder, Sarah Dale
JERSEY GIRL MOVES TO MONTANA
I was 24 when I moved from New York City to Montana after a solo vacation to Big Sky. Over the next seven years, I was lucky enough to meet people who introduced me to adventures I never thought I'd experience.
NO, REALLY
I grew up in Jersey.
No one's Bingo card had me
living in Montana.
BUILDING BADASSERY
Learning how to brand cattle, hunt with a bow, build a house, and all kinds of mountain sports; I discovered aspects of myself I hadn't known were there. Without realizing it, I was building a confidence and self-reliance that would prove invaluable in my life and career.
I also fell madly in love with nature.
THE IDEA
I wanted other women to have similar, transformative experiences without having to move to Big Sky. I started to craft a new venture: I would bring city women out to Montana for "Outward Bound" meets "Oprah" type retreats. They'd have amazing experiences, go beyond themselves, reconnect with nature, and return to their lives with a new sense of who they were and what they were capable of.
It was going to be amazing. But, it wasn't meant to be. I got divorced, moved back to NYC in survival mode, and jumped back into a career in advertising.
FAST FORWARD
Over the next 20 years in NYC, I had a great career. I rose up the ranks at The Wall Street Journal and ended up as the first female C-level executive at an ad tech company. But this dream from Montana just kept bugging me.
Finally, I put it together that these seemingly opposite sides of my life were actually just the ingredients this 22-year-old idea was waiting for...
and all I had to do was take the leap.
WELCOME TO PROJECT 1490
We are a community of ambitious, open-minded, kick-ass women, who are after something. Whether it's more meaning, a second-act, or a new path — we're here to build the confidence to go after our dreams and support each other along the way.
WE RIDE AT DAWN
If you read this website and said "Hell Yes!" and you identify as a high-achieving female, and have been in your career for 10 +years — you are Project 1490 material. Click below to choose your membership.
Join a Project 1490 Open Session with founder, Sarah Dale, if you'd like to experience more about this unique community. Find the next session below, or schedule a 1on1 here, if you can't make the date.
Project 1490 opens limited spots for non-members at Days of Badassery so you can come see what it's all about. Please visit the event page to see when the next D.O.B is, and come join us for a day you won't forget.