A MONTANA STORY
THE STORY OF PROJECT 1490 BEGAN 20 YEARS AGO ON A MOUNTAIN IN MONTANA
MEET SARAH DALE
Founder, Project 1490
JERSEY GIRL MOVES TO MONTANA
I was 24 when I moved from New York City to Montana after a solo vacation to Big Sky. Over the next seven years, I was lucky enough to meet people who introduced me to adventures I never thought I'd experience.
NO, REALLY
I grew up in Jersey.
No one's Bingo card had me
living in Montana.
BUILDING BADASSERY
Learning how to brand cattle, hunt with a bow, build a house, and all kinds of mountain sports; I discovered aspects of myself I hadn't known were there. Without realizing it, I was building a confidence and self-reliance that would prove invaluable in my life and career.
I also fell madly in love with nature.
THE IDEA
I wanted other women to have similar, transformative experiences without having to move to Big Sky. I started to craft a new venture: I would bring city women out to Montana for "Outward Bound" meets "Oprah" type retreats. They'd have amazing experiences, go beyond themselves, reconnect with nature, and return to their lives with a new sense of who they were and what they were capable of.
It was going to be amazing. But, it wasn't meant to be. I got divorced, moved back to NYC in survival mode, and jumped back into a career in advertising.
FAST FORWARD
Living back in New York over the next 20 years, I had a great career. I rose up the ranks at The Wall Street Journal to be the VP of Digital & Content and ultimately ended up as the first female C-level executive at an ad tech company as the Chief Revenue Officer. I loved leading teams, building culture, and especially loved supporting the next generation of leaders.
But this dream from Montana just kept bugging me.
Again, I was lucky enough to meet people who got me past all the obstacles, both real and imaginary. Finally, I put it together that these seemingly opposite sides of my life were actually just the ingredients this 22-year-old idea was waiting for.
INTRODUCING PROJECT 1490
Project 1490 is a new membership community for high-performance women from manager to C-level. It's purpose is to nurture all sides of women and accelerate their rise to the top. By providing unique opportunities to go beyond themselves and build resiliency, it is a launchpad for them to reach the full potential they already know is in them. It is a community of ambitious, open-minded, kick-ass women, who are there to support and encourage badassery in themselves and each other—and become the renaissance women they wish to be.
