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Badassery in the Berkshires
A Project 1490 Retreat

An exclusive three-day experience with Project 1490

October 20-22, 2024

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Unleash Your Badassery in
Three Short Days

Surrounded by the Berkshire mountains in the peak of Autumn, you'll feel the daily stresses fall away as soon as you arrive at the bohemian Race Brook Lodge. Over three days, you'll expand your comfort zone, your leadership skills and your network of kick-ass women leaders. You'll return with new skills, new perspective, new friends — and ready for your next step.

 

What will you do when your badassery is unleashed?

Is This You?

Badassery in the Berkshires is an exclusive, intimate retreat

for high-performing, corporate executive women who:

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  • know there's more to their potential  — both as leaders and women

  •  wish to expand both the grace & grit in themselves

  • have the capacity to truly support other women

  • are ready for what's next for them

​

If you have a nagging feeling that there's more to be unleashed in you, if you're ready to take your next step (whatever that may be!),

this is the opportunity you've been looking for.

Image by Greg Rosenke
Autumn

Built, Not Bought

As an exceptional leader, you possess an inherent resilience you draw upon to make critical decisions, steer through crises, and inspire others to join you. This deep-seated confidence is mostly built through experiences that have tested and grown your resolve over time,

proving your capabilities to yourself.

​

But can we deepen this well of confidence we've built so far?

Can we intentionally grow this kind of resiliency and become even better leaders...faster? And how far can it take us if we do?


By grabbing opportunities to step outside our comfort zones, acquiring new skills, and pushing beyond our limits, we can expedite realizing our full leadership potential, accelerate our rise and take our next step toward the vision we see for ourselves.

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Come and see...

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Why We Must Accelerate

So much research shows women to be incredibly effective leaders who improve all measures of a company's (and a country's) success, yet we're not even close to reaching our potential.

The World Economic Forum predicts it will be another 130 years before we reach gender parity.

Wait, WHAT?!?

 

Seriously, what could possibly take so long?

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Well, we've got a few things holding us back still...

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Our Voices

Women speak up 75% less in a room in which they are outnumbered by men.

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Our Value

Men ask for raises 4x more often than women — and women ask for 30% less.

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Our Opportunities

Women apply for jobs when they match 100% of the qualifications, while men apply matching only 60%.

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Our Confidence

Women tend to focus on building competency over confidence;

but confidence is more highly correlated with success.

But that's not where the story ends.

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We've Got This.

We don't have to wait for the world to change. We can intentionally build confidence the same way we pursue competency and skills. By doing so, our opportunities increase, our seat at the table becomes more meaningful and whatever YOUR next step is — you can take it, faster.

 

Key ingredients needed?

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  • Get out of our comfort zones

  • Learn new skills we didn't think we could do

  • Surround ourselves with other confident women

  • Help and support other women along their journey

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That's the recipe for badassery. That's the recipe for a great leadership retreat.

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The Setting: Race Brook Lodge

Set in the Berkshire mountains, Race Brook Lodge is a funky, boutique venue without pretense. Its cozy rooms make you feel like you're visiting an old friend, while the farm-to-table food delights like you're at a fine restaurant.

 

Steeped in history and surrounded by 100 acres at the foot of the Taconic Range, RBL provides the perfect backdrop to leave daily life behind, have a rich, new experience outdoors and hatch your personal next step. The old barn, the warm campfires and the eclectic Speakeasy add to the charm of the place where we'll make lasting memories and forge new friendships.

Race Brook Lodge

Hustle, Not Handed

An Overview: 50% Activities, 50% Content & 100% Fun

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1

The Networking

When was the last time you had a blast while networking? We're trading the stuffy ballrooms for the great outdoors where no one needs to impress. The beauty of learning together is we're all in the same boat and getting to know each other is a heap of fun. And, then, oh by the way, the person you were just lassoing with? She could be just the person you need to know in your career! From s'mores around a campfire, to an elegant dinner with an after-party, there'll be plenty of time to not just grow your network, but to make real friends.

2

The Activities

Leaders don't just lead in the boardroom, they lead everywhere. Would you know what to do in a real crisis of survival? How would it change the way you see yourself if you were the one everyone relied on? And how would that grow the confidence you carried with you at work? On retreat, we'll be trained in the art of wilderness survival by experts and learn everything from making tools, building a fire & shelter, foraging, archery and a lot more. We'll also have some fun side activities from poker to lasso that you'll be psyched to say you did when you get home!

3

The Content

What happens in 1490, stays in 1490 — giving us the freedom to speak our minds, see both our strengths & weaknesses, and be open to new ideas. The content is designed to help you, personally (not generally), take your next step — whatever that may be. Ready for a promotion? Want to be a more transformative leader? Ready for a board seat? Through workshops, exercises and discussions, we'll define what that next step is, tackle your obstacles and set a plan in motion. We'll also learn from other badass leaders, including a rich, two-hour session focused on negotiation led by a professional negotiation coach.

Yes, you can take this time for yourself,
make an investment in yourself
and accelerate your career.

Here's what others are saying about Project 1490...

Zenobia A.

Vice President

"Every moment was a testament to the power of collaboration, camaraderie, and shared experiences. It was truly invigorating and exactly what my soul needed!"

Christina M.

Chief Strategy Officer

"A badass adventure for brave women who are not afraid to do new things!"

Anaid C.

Senior Vice President

"Project 1490 allowed me to step out of my own boundaries and rekindle child-like curiosity and openness. The activities created the right setting to meet likeminded women that have a lot to share, to find support and be seen as a person and not just yet-another LinkedIn connection."
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Spots are (Very) Limited

This will be an intimate and exclusive retreat. Registration is open and spots are limited.

 

If you have questions or would like to hear more details to see if it's fit,

please schedule time with our founder, Sarah Dale, here.

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The Investment

Each spot is only $1499 and includes all lodging, meals (with a first-class chef), alcohol, entertainment (so fun - wait till you see what we have in store) and badass activities.

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Questions?

If you have questions about the retreat or Project 1490, please check out the FAQ below. If you don't see what you're looking for, please schedule a time with our founder, Sarah Dale.

  • How do you become a member?
    There are three paths to membership: 1. Set Up a Discovery Call: To apply directly, set up a discovery call to hear more about membership and let us learn a bit about you and what you'd like to get from membership. 2. Come to an event: If you attend a Project 1490 event to get a taste of what it's about and the culture we are aiming to build; you will be invited for membership if this is a great fit for you. 3. Be Nominated: If you are nominated by a Project 1490 member, you are given first priority to be invited to become a member. Nominations from other networks are also considered, but don't hold the same priority acceptance as member nominations.
  • Can anyone become a member at anytime?
    No. Membership is open to women, (anyone who identifies as female), in corporate careers for at least 10 years and are between Manager and C-Level titles. It is also curated to maintain a diversity of industry, backgrounds, and titles and to maintain a great member experience, acceptance for membership will be paced so we are able to onboard each and every member well.
  • What is the culture of this community and what's my responsibility in it?
    Project 1490 has a "Code of Culture". This is how we ensure Project 1490 isn’t just a community, it’s a launchpad for each and every member wherever they’re headed. The culture of this organization is essential to that mission and as members, each of us is responsible for maintaining it. Here's how we roll: 1. Be the Grace and the Grit Chase growth like it’s the last bus of the night. Let’s expand and celebrate all sides of who we are and encourage others to do the same. Comfort zones; shmumfort zones. ​ 2. Get Real Keep it absolutely real. Let’s make this a space where you and all people are comfortable showing up as their authentic selves. Trust isn’t just expected; it’s everything. ​ 3. Ride or Die Be the MVP in someone else’s journey. Celebrate the wins, have a shoulder ready for the rough days, and offer your strength in moments of doubt. ​ 4. Celebrate Every Voice Our differences? They’re our secret sauce. Let’s ensure everyone feels seen, heard, and valued. Encourage others to proudly showcase what makes them exceptional and unique. ​ 5. Share the Wealth Got skills or killer advice? Pass it on. We’re all about sharing the wisdom that helps us all level up 'cause no one can do it alone. ​ 6. Keep It Positive Roadblocks happen. Let’s tackle them with a smile and enough positive energy to light up a city. Remember, this community is new, so feedback is welcome—and just like each of us, it won’t be perfect, but it will be great! ​ 7. What Happens in1490… Stays in 1490. Bluntly: No screenshots, no shared pics, no gossip, and unless you’re given permission by the member to share—don’t. Let’s respect personal and professional boundaries and make this community safe and empowering for everyone. We recognize this network provides a great opportunity to find new jobs, new clients and new friends, but please use the appropriate channels to reach out to members you haven't met. There's nothing that sends people packing quite like being bombarded. ​ 8. Never Stop Growing Life’s too short to stand still. Let’s commit to being a little more badass every damn day, together. This is how we ensure Project 1490 isn’t just a community, it’s a launchpad for each and every member wherever they’re headed. The culture of this organization is essential to that mission and as members, each of us is responsible for maintaining it.
  • Are the events free or at an additional cost?
    Some events will be free, while others will be an additional cost. This is the way we are able to keep the membership price low and charge for the things that you actually come to. Each membership level has it's own discount for all paid events.
  • Are all events members-only?
    No. Many events, both live and virtual, are members-only; but as we are a growing community, there are also events that are open to qualifying non-members. In addition, there are events that are "member-guest" so that each member can bring a friend or colleague that isn't a member.
  • What is the difference between "priority" and "premiere" access to events?
    "Premiere access" means any ticketed event or retreat with limited enrollment will be offered first to members in the Maverick Level for a limited time. When that window closes, members in the Pioneer level will have access to tickets. If any tickets remain, those will be offered to qualifying non-members, if the event is not member-only.
  • When and where are the retreats?
    Project 1490 retreats will come in many shapes and sizes throughout the year. It's our hope to have at least one BIG retreat per year where we can bring the community together. We will also host one-night to three-day retreats throughout the year that cater to different activities and different levels of "roughing it". While most of these events will be in the New York vicinity in our first year, we're already looking at venues from Montana to Croatia to provide unique experiences as we grow.
  • What are the local meetups?
    As we get a critical mass of members in a location, we'll offer the opportunity for Project 1490 "ambassadors" to organize local activities for members to meet in person, learn some badass stuff and network in a totally unique, Project 1490 way. Local meet-ups may not be available in every location. If you're interested in becoming a Project 1490 Ambassador in your city, please let us know!
  • What are the monthly networking introductions?
    Each month, members will be introduced to two other members for them to schedule a zoom, meeting or call to get to know each other and see how they might be of help to the other. The intros are randomly chosen through Slack (so you must join the Slack instance to get this benefit). If you want specific introductions to members, that is where the "introduction request" benefit kicks in.
  • What are the "Specific Member Introductions" and how do I request them?
    This benefit gives us an elegant way of providing introductions to members who you really wish to meet, without having people be overloaded by reach-outs. The Pioneer level comes with two and the Maverick level comes with four. While members have the ability to reach out to any other member via Slack, or come to events to connect with each other -- if a member is trying to "sell" another member on their company -- this introduction is the best way to navigate that relationship. To request specific introductions, please email info@project1490.
  • How often will there be events?
    Great question! As we begin, there will be live or virtual events every month -- sometimes more. We will gauge the interest and desire for frequency with members to add more or less as we go.
  • What kind of virtual events will there be?
    We have big plans here! Starting with our "Conversation with a Badass" fireside chats with truly kick-ass leaders who's stories are inspirational. Keeping with the culture of the community, the plan is that these will NOT be your typical conference chats! We're also planning virtual events from poker nights to learning self-defense (!)) -- and we're always looking for new ways to bring Project 1490 to life virtually.
  • What is the Mavericks Annual Event?
    Exclusively for Maverick members, this event will be held in 2025 and bring together our first-year crew of Mavericks for a very Project 1490-worthy event! We'll be testing out ideas with members in the coming months.
  • What are "Curated Personal Event Opportunities"?
    This is a benefit of the Maverick Level of membership and offers the ability for members to suggest specific activities that they'd like to particpate in or skills they'd like to learn. Project 1490 will act as the "Concierge" and curate those experiences as able and promote to the membership to get whatever critical mass is needed to put on the event. For instance, if a member always wanted to learn how to catch, saddle and ride a horse -- Project 1490 will make every effort to find the place where that can be done. If the event takes a minimum of 5 people to do it, we'd then put it out to the larger community to get another 4 members who are interested and we'll make the event happen! There will no doubt be some limitations to what we can pull off, but we're all ears to get this going!
  • What is the "Private Event Access"?
    This provides the ability for members to book a private "Day of Badassery, retreats or potentially other types of events, for their clients, teams or companies. This can be an incredible and unique way to either do team-building or get much closer with clients. Events and activities can be customized for the group and prices do vary. Both Pioneer and Maverick levels are able to tap into this benefit, based on availability.
  • What is The Canvas Experience?
    The Canvas Experience is our sister company which provides mobile glamping within about an hour of Croton-on-Hudson, NY. Luxury glamping tents can be set-up in backyards and campgrounds for party lounges, sleepovers, family camp-outs, dining, pop-up guest rooms etc. Maverick level members receive a 15% discount on any booking. More details can be found at www.thecanvasexperience.com
  • Does membership pay for itself financially?
    Yes, it does. Depending on how many events you attend and which tier membership you choose will affect when it pays for itself, but typically it will be within 2-3 events.
  • What is the time commitment needed to be a part of Project 1490?
    The time commitment will vary by member and what they wish to get from the experience. The minimum commitment would be a couple hours a month total -- (two 30-minute zooms for member introductions, and perhaps a virtual event or time spent on Slack). It would increase from there depending on the number of events you choose to attend, which is entirely flexible. A member may choose to come to one day event per quarter, another may choose to come only to the main retreat, another may do a mix as their schedule allows. Bottom line, there are many shapes and sizes of membership and we have built the community to have that flexibility as we are made up of high-achieving, busy professionals.
  • What should I expect for the "Discovery Call"?
    This is a community of real people, not numbers. We want to get to know you and how we can help you get the most out of this experience. You'll speak directly to Sarah, the founder about what attracted you to Project 1490, where you are in your career and what you're wishing for! You can hear more about the vision, the community, the events and ask any questions you may have.

Earned, Not Given

After you leave the world behind for three days, retreat into nature, you'll return with a new perspective, a host of new friends and an even deeper reservoir of badassery than you already have.

Star Cluster

Expand

Who you think are.

What you're capable of.

What you see as your value.

Flowers

Grow

Your resiliency and confidence.

Your capacity to lead.

Your network.

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Accelerate

Your rise.

Your path to success.

Your being the best leader you can be.

Unleash Your Badassery

See you in the Berkshires!

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